Killer Innovations with Phil McKinney
Step into the world of relentless creativity with the Killer Innovations Podcast, hosted by Phil McKinney. Since 2005, it has carved its niche in history as the longest-running podcast. Join the community of innovators, designers, creatives, entrepreneurs, and visionaries who are constantly pushing boundaries and challenging the status quo. Discover the power of thinking differently and taking risks to achieve success. The podcast covers a wide range of topics, including innovation, technology, business, leadership, creativity, design, and more. Every episode is not just talk; it's about taking action and implementing strategies that can help you become a successful innovator. Each episode provides practical tips, real-life examples, and thought-provoking insights that will challenge your thinking and inspire you to unleash your creativity. The podcast archive: KillerInnovations.com About Phil McKinney: Phil McKinney, CTO of HP (ret) and CEO of CableLabs, has been credited with forming and leading multiple teams that FastCompany and BusinessWeek list as one of the “50 Most Innovative”. His recognition includes Vanity Fair naming him “The Innovation Guru,” MSNBC and Fox Business calling him "The Gadget Guy," and the San Jose Mercury News dubbing him the "chief seer."

This week's guest comes from my family's neck of the woods, the state of Ohio. Jerry Abiog is the Co-founder and CMO of Standard Insights, an AI service growth platform. We will discuss his learning from past innovation failures, and how Standard Insights utilize AI to aid the growth of businesses.

Innovation Failures

Jerry and I share a mutual appreciation for Ohio, as both my family and Jerry are from there. While talking about the state, we got into discussing the funding programs for startups that Cincinnati offers. I have been supporting a company from Cincinnati called LISNR, which is an audio technology that allows you to embed data and audio that humans do not hear. I would describe Cincinnati as a non-traditional high-tech center, not as high up as Boston or Atlanta, but steadily growing in its technology presence.

Jerry has about 25 years of experience in sales and marketing. He left the corporate world around nine years ago to help out software companies with sales and marketing initiatives. Working with was an AI startup, which turned out to be an innovation failure, taught him a lot. Jerry said he learned that it doesn't matter what software platform you are selling. It has to be easy to use and solve your customer's problems. After this, he ended up meeting his co-founder, and Standard Insights was up and running.

Failures of an AI Startup

Jerry said that the main lesson he learned from the AI startup failure was that it can't always be about you. No one cares about how good your technology is unless you can solve a problem with it. When It comes to starting Standard Insights, the vision was to help businesses drive buyers with AI. There are great tools out there with regards to AI, but they are not on an easy-to-use platform. Standard Insights helps businesses target the right person with the right product or service at the right time. Standard Insights is different because they incorporate all the text stacks into one, making it simple and easy to email, text, or run social media campaigns. It's not about creating something that is a big breakthrough but making something that is already out there better.

Standard Insights and COVID-19

In the business world, there has been a new drive for digital transformation. With COVID, it has become an imperative thing. Grocery stores are taking online orders and doing curbside pickup, as well as restaurants taking orders and payments online. At Standard Insights, they developed a digital menu for restaurants last year, but it wasn't taken too well. Now, they are bringing it back and launching it. You can access the menu on your phone and order from there, making it faster to get your order in. It also benefits restaurants as they don't have to use Grubhub or Uber Eats, which costs them a good amount of extra money. In times of disruptive shock such as COVID-19, more and more innovative technologies continue to spring up.

Advice for the Listeners

Jerry gave some good advice from his experience as an entrepreneur. He said never to give up and always be open to learning. If it were not for his past innovation failures, he would not be where he is today. He said, try to do something difficult every day, if not professional, personal. He competes in Ironman fitness competitions, which helps him stay sharp for his business dealings. When it comes to being an entrepreneur, failure comes with the territory. I always tell entrepreneurs that innovation failures are part of the experience. Most investors look for entrepreneurs that have experienced failure.

About our Guest: Jerry Abiog

Jerry Abiog is a Co-Founder and CMO of Standard Insights, an AI service growth platform that enables businesses to execute data-driven omnichannel campaigns. Jerry has roughly 25 years of experience in sales and marketing and has been involved in several startups throughout his career. He has a Bachelor's degree in Business Administration from the University of Cincinnati.

 

If you want to keep update with what Jerry is doing, check out his LinkedIn here. Check out Standard Insights website here.

Direct download: Lessons_Learned_from_Past_Innovation_Failures_of_AI.mp3
Category:Past Shows -- posted at: 12:00am PDT