Tue, 22 January 2019
Cars that walk. TVs that roll up. From rising stars to tech titans, the atmosphere at the Consumer Electronics Show (CES) 2019 has been high energy. To consider what’s fueling that energy, I talk to the host of CES, Consumer Technology Association (CTA). Joining us in the Mobile Studio is Rachel Horn, CTA Communications Director. She shares the CES 2019 tech trends, a few of her favorites, and why CES is so amazing.
CES Breaking Records
With 180 million plus attendees and 155 countries represented, CES is the largest tech and business event in the world. It covers 2.9 million square feet of exhibitor space in Las Vegas. CES 2019 is breaking records. More than just bigger, this year’s CES unlocks new opportunities. For the first time, medical professionals obtained continuing medical education credit for attending CES. This allows medical professionals to observe and learn about the latest medical tech and tech trends first hand. Eureka Park, with reasonable exhibit rates, makes CES accessible for startups, entrepreneurs, and small businesses. It boasts 1,200 exhibitors. From simple products that make life easier to larger than life exhibits that give an awe-inspiring glimpse into the future, CES 2019 delivers something for everyone.
Looking outside the window of the Mobile Studio is the two-story Google complex. It’s akin to an amusement park ride and with people queued up to get in. The rollercoaster ride takes people through the Google story. The stakes are high for attention-grabbing at CES. The Bell Nexus Air Taxi display was phenomenal. During a private tour, this look at future transport awed a group of CEOs and me. As TV display tech leaps further ahead each year, the display manufacturers dominate the floor. The LG 4K rollable TV was exciting to see. With all the spectacle, it’s a stiff competition to stand out. CES raises the bar. But not everything has to be big to shine. Some of the more interesting trends were seen on a smaller scale at Eureka Park.
CES 2019 Tech Trends
AI and 5G were the pervasive tech trends. Across the board, products are sensory, connected, collecting data, analyzing, and customizing the consumer experience. From health to lifestyle, AI is making things simpler, personalized, safer. Among noteworthy trends was digital health, especially wearables. Silicon Valley Tech Analyst Tim Bajarin was on the trail of digital health devices. He was impressed with a watch that can take blood pressure readings. There are devices to continuously measure blood glucose and manage pain without medication. These tech advances can truly transform our lives, giving people greater control over their health and wellness. A number of products addressed aging in place. Some tech products on display included smart beds, fall detection products, remote monitors. These impactful innovations have taken a front row. The competition among companies in the area of medical devices has propelled some further ahead. Such is the case with Starkey, the hearing aid company, which incorporates AI into its latest product.
Little Things That Make a Difference
While the big technologies draw the crowds, the little things that make life easier are equally impressive. Rachel noticed the Neutrogena MaskID, which uses mobile phone tech to analyze skin and create a customized face mask. Another innovation on Rachel’s must-have list is the Ring Mouse (EasySMX Ring Mouse by Padrone). The Ring Mouse fits on the fingertip, is Bluetooth enabled, and pairs with a phone or laptop. Tactigon Skin is an interesting one hand controller device that has a number of uses. Technologies such as these that simplify life and make us more productive will transform the way we do things.
Taking Care of Business
Many international businesses consider CES the launch platform. It’s also the place to meet with investors, retailers, partners. The average CES attendee schedules 33 meetings.
Not only does the CTA host CES, but it holds a number of events throughout the year. If you’d like to know more about CTA, visit https://www.cta.tech/.
If you weren’t able to visit CES this year, catch keynote videos, panel videos, and other highlights at https://www.ces.tech/. You can also keep up to date on the latest with CES on Twitter or Instagram.
Five Minutes to New Ideas
Do you really know who your customers are and how they use your product? As HP CTO, I was taken by surprise when the local bakery tailored the HP TouchSmart for use as an order kiosk. Are there more uses for your product than you imagined? How can your customer help you discover the potential? Five Minutes to New Ideas explores customers’ creative hacks and what that means for you.
Direct download: CES_2019_Tech_Trends_that_Amaze_and_Simplify_S14_Ep46.mp3
Category:Past Shows -- posted at: 12:00am PDT