Killer Innovations with Phil McKinney
An award-winning podcast and nationally syndicated radio show that looks at the innovations that are changing our lives and how their innovators used creativity and design to take their raw idea and create game-changing products or services. Phil McKinney, retired CTO of HP and the creator, and host of Killer Innovations has been credited with forming and leading multiple teams that FastCompany and BusinessWeek list as one of the “50 Most Innovative”. His recognition includes Vanity Fair naming him the “The Innovation Guru”, MSNBC and Fox Business calling him "The Gadget Guy" and the San Jose Mercury News dubbing him the "chief seer".
One of the more common questions asked by innovators is about patents and trademarks. For some reason, many innovators focus on patents believing that they need one to secure funding and/or support for their idea. That somehow a patent validates novelty. Given the average cost to secure a patent ($20,000 to $30,000 USD), how should […]
Direct download: Should_You_Trademark_Your_New_Innovation_S12_Ep3.mp3
Category:Past Shows -- posted at: 6:23am PDT